Corporate Video Production: Everything You Need to Know

Mykhailo Vihula

min read

Updated:

April 24, 2025

Corporate Video

Event Videos

Company Video

In 2025, corporate videos are not a “nice-to-have” - they are a must and an integral part of modern business communication. From recruitment and onboarding to building a brand and impressing new clients, corporate video production is irreplaceable. The clarity and the impact it brings make your operations more efficient and your marketing more effective.

Are you looking to bring the value of corporate videography to your business? Then this Graphrs’ guide is made for you. Learn why video production is beneficial to businesses, how to start, and who to ask for help.

What Is Corporate Video Production?

Corporate video production is all about creating video content for a business or organization. While the definition looks similar to commercials, this content is usually non-advertisement-based. The purposes of such videos may vary but they are usually created for very specific audiences - internal teams, stakeholders, clients, or sometimes even the general public.

Popular types of corporate videos include:

Company profile videos
Internal training videos
Product or service explainers
CEO messages and updates
Customer testimonial videos
Corporate event highlights

Corporate videos are strategic tools that combine professional storytelling with brand messaging, designed to inform, educate, or inspire action.

Why Corporate Videos Are Crucial for Modern Brands

While brand image is about more than just the visuals, doesn’t it help to have them done well?

Facilitating Internal Communication

Corporate videos can be a powerful communication tool. They help standardize communication across departments and geographies, making it more clear and comprehensive. From CEO updates to onboarding content - employees absorb visual messages more quickly and effectively than written ones.

Elevating Brand Perception and Credibility

A well-produced corporate branding video can do more for your image than pages of written content. It puts a face to your business, humanizes leadership, and gives prospects a sense of professionalism and trust.

Supporting Marketing and Sales Efforts

Videos can boost conversions by up to 80%! Product explainers, testimonial reels, or company profile video production clips placed on your website or landing pages improve engagement, time-on-site, and purchase confidence.

What Does the Corporate Video Production Process Look Like?

While the process can be different for every company, its core is unchanged:

Step 1 – Strategy and Concept Development

This is where the roots are set. You start with defining the objective, the audience, and the platform(s) you will post on. Regardless of the specific of the content, the strategy phase helps you set clear goals for yourself and for the video production team. Additionally, take time to define the message you want to convey and the tone you will adhere to.

Step 2 – Scriptwriting and Planning

A well-written script is the foundation of a clear and impactful video. Planning includes shot lists, logistics, and aligning teams around shoot days, locations, and production roles.

Step 3 – Filming and On-Site Production

This is when cameras roll. Your production team will handle lighting, sound, framing, and capturing interviews or b-roll footage, depending on your video type. For large companies, corporate event filming is a popular service during conferences and trade shows.

Step 4 – Editing, Animation, and Voiceovers

Post-production pulls everything together. Editors assemble scenes, enhance visuals with motion graphics, add branded intros/outros, and record or integrate voiceovers for a polished final cut.

Step 5 – Review, Revisions, and Delivery

You’ll receive a draft to review and request changes. Once approved, the final video is exported in formats optimized for your website, social media, email, or internal platforms.

Corporate Video Production Cost Breakdown

While corporate video production brings undeniable benefits, you should still consider its costs. Here is what you should consider:

Factors That Influence Pricing

Your video’s budget will depend on:

Length and complexity (2-minute video vs. full corporate documentary)
Talent and crew (actors, director, camera operators)
Filming locations (onsite or in-studio)
Post-production needs (animation, subtitling, voiceover)

Average Budget Ranges

In Germany, corporate videos can range from €[X] for a basic shoot to over €[Larger X] for premium productions. However, these numbers can vary based on your goals and the expectations from the project.

Cost vs. Value: Why Quality Pays Off

Cutting corners may save money upfront but risks damaging your brand perception. A creative corporate video production adds credibility, engages audiences longer, and generates ROI for months or even years.

Use Cases – Where Corporate Videos Make the Most Impact

Corporate Event Video Production

Whether it’s a company retreat or a panel at an industry conference, capturing the energy and insights of your events builds long-term brand content and employee pride.

Recruitment and Employer Branding

In a competitive hiring market, recruitment videos showcase your company's culture and values. A behind-the-scenes look into your workplace is often the tipping point for top candidates.

Product or Service Explainers

Show instead of telling. A simple explainer video can reduce customer support queries, improve conversion rates, and help new clients understand your offer faster.

Customer Testimonials and Case Studies

Video testimonials humanize your success stories. Seeing a real person explain how your product helped their business build trust faster than text ever could.

How Do I Start Corporate Video Production?

Starting your video journey is easier than you think. At Graphrs, we handle everything - from concept to delivery - with local teams across Europe. Just share your idea, and we’ll build the crew, manage the shoot, and deliver a polished corporate video that drives real results.

FAQs

How much does corporate video production cost in Germany?

You can realistically expect a range of €[low]-€[high]+ depending on the project, its complexity, length, and production.

How long does it take to create a corporate video?

The timeline varies drastically based on the scope of the commercial video production project. For instance, smaller social media videos can be ready within a few hours from filming, while longer ones may need days or even weeks to prepare, film, edit, and quality control.

Can I use the video for both internal and external communication?

Yes — many corporate videos are designed to be multi-purpose! For instance, a company culture video can work for recruiting, onboarding, and marketing.

What’s the difference between a promotional and a corporate video?

A promotional video markets a product or service directly. A corporate video focuses on broader communication: company values, updates, training, or storytelling that supports the brand.

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Ask Away

FAQs

Tell us more about your video project and our production specialist will guide you through the process and the ideal solution for you.

How quickly can I expect the final version of my video?

This depends very much on the type and scope of the project. However, we place great emphasis on speed and efficiency without sacrificing quality. As a rule, however, it is a multi-stage process. For example, if we are making a video at a trade fair or event, our camera-to-cloud technology sends the material directly to the cloud and one of our editors can start editing while the film is still being shot. For example, a first video for social media is ready just a few hours after filming begins (i.e. often during the event). A more extensive video is then edited afterwards and is usually ready in a few days. If required, we can of course also offer express productions.

What kind of equipment and resources do your video teams use?

The choice of technology depends on the production in question. For most productions, however, we use Sony CineLine cameras (FX3, FX6, FX9). For very high-quality productions, however, we can also shoot with RED or ARRI on request. We also have a large selection of lenses and high-quality lighting and sound equipment. We record at least in 4K ProRes (S-LOG3) to get the most out of the images in post-production.

Can Graphrs assist with both live and pre-recorded video content?

Yes! Our talents have experience in all kinds and formats of video. Whether you are looking to capture the magic of an event or create an authentic live-streaming experience, we have you covered.

How involved will I be in the production process?

We take every process of the production upon ourselves. Before we start, our producer will talk to you to determine your specific needs and any further information we will need. The input we receive from you will be deeply structured to ensure we get all the information as efficiently as possible. In the end, you will only receive the final version of your video for approval.

What industries does Graphrs specialize in for video production?

Our experts can work in any industry or domain. They have experience in a number of projects, from large tech conferences to deeply specialized TV commercials.

Do you handle large projects?

Yes, we take on projects of any size. We have experience in various projects - from small live streams to large conference recaps. Simply let us know the approximate number of people involved, and we will adjust all the production processes.

How do you ensure consistent quality across all productions?

All of our teams follow centralized quality and production standards, from equipment to final editing. Before we send you the final result for approval, our producers will ensure the video is as good as it gets.

What types of video production services does Graphrs provide?

At Graphrs, we focus on even production videos (recaps, live streaming, openers, and trailers), company videos (company tours, employer branding videos, testimonials, and interviews), and advertising materials (creative ads, reels & shorts, and commercials).

How do I start a video production project with Graphrs?

Simply fill out the contact form to receive a personalized quote, get in touch with your producer, and start the production.

What is Graphrs different from other video production agencies?

At Graphrs, we combine global reach with centralized quality standards. While our teams are available all over Europe, they all adhere to our strict demands to ensure their product passes our quality control checks.